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Introducing a New Modern Classic British Pub
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The first recorded Mod reference was featured in the novel Absolute Beginners written by Colin MacInnes. The book was written and set in London, in 1958 and provides a fantastic insight into the world of the early Mods.
Mods wore Italian looks, and slim-fit suits, and drove Vespa and Lambretta scooters.
By 1963 Mods were no longer a cult group from Soho, it was a nationwide subculture. Mods met in all-night cafés and danced in clubs – where the Mod style evolved further. The iconic Parka Jacket was worn with a long-sleeved Polo shirt and tailored Trousers or Jeans.
1977 Mod culture was brought back to the British youth. A young 19-year-old from Woking called Paul Weller put on a slim-fit suit and became famous for the band The Jam.
In 1979, The Who’s Film label released Quadrophenia, which capitalized on the reinstated popularity of Mod culture in Britain, elevating it to, the most influential subculture in Britain, again.
In the 1990’s the Mod scene crashed back into the public eye, yet again. Although the Britpop icons; the Gallagher brothers and Damon Albarn & co didn’t adopt a textbook look lifted straight from Carnaby Street their bravado attitude and flair were distinctly mod. Oasis was the most important and relevant British band since The Beatles, using the way they dressed and carried themselves as a way to connect with their fans.
Although both Oasis and Blur can’t be distinctly pigeonholed as Mod; both were clearly influenced by Mod culture and crafted their own take on it; Phil Daniels from Quadrophenia even made a cameo appearance in Blur’s Park Life video.
Bands influenced by Mod couture
The Who, The Kinks, The Small Faces, The Faces, The Rolling Stones, The Beatles, David Bowie, Marc Boland, The Specials, Madness, Selector, The Beat, Paul Weller, Oasis, Blur, Pulp, The Charlatans, Ocean Colour Scene, The Happy Mondays, the Libertines and Amy Winehouse